Closed-Seeking creative research on Philadelphians’ traffic knowledge and behavior

The Philadelphia Streets Department, in partnership with the Office of Innovation & Technology (OIT) and the Mayor’s Office, is seeking proposals to understand the gaps in traffic knowledge in Philadelphia to inform future policy and projects that will reduce and eliminate traffic injuries and fatalities. This project is supported by funding from Bloomberg Philanthropies.

 

Context:

Since 2010, Philadelphians have been subject to more than 10,600 traffic crashes per year. Even worse, nearly 100 people are killed as a result of these crashes annually.

City residents have long been under the perception that traffic crashes, and the fatalities they cause, are simply a part of the risk of being a resident, worker, or visitor to a major city, however, we want to challenge that notion and ensure that everyone can travel safely in Philadelphia.

The City of Philadelphia continues to invest in and provide a variety of traffic safety education, enforcement, and engineering programs. In order to most efficiently invest in new programs and policies, the City is interested in gathering more information on the gaps in traffic safety knowledge amongst street users that may lead to risky decisions.

 

Description:

Currently, the City has access to information on traffic behavior that results in negative outcomes, primarily crashes and fatalities.  This information is used to make strategic safety investments in collision-prone locations and programming for at-risk populations.

However, the City does not want to wait for a crash to occur in order to pinpoint a traffic safety issue. Philadelphia wants to invest in preventative programs and policies that stop crashes before they happen. By supplementing crash data with additional information, the City will be able to focus on strategic safety investments that target problem areas.

To fight the problem from all angles, the city seeks a solution that will provide a better understanding of the gaps in traffic safety knowledge amongst all street users and dangerous street behaviors that Philadelphians engage in, whether or not they result in a crash or fatality.

The information collected will be the foundation for a series of traffic safety initiatives, including policies and pilot projects, which aspire to make Philadelphia a more walkable, bike-able, drive-able city that is accessible and safe for all road users.

The winning proposal should provide a strategy for how to collect accurate information on one or both of the points below:

1. What traffic rules and regulations Philadelphians do and do not understand. The City is interested in learning if Philadelphians are familiar with the following:

  • The citywide speed limit;
  • How to act around different types of bicycle infrastructure;
  • The importance of yielding to pedestrians;
  • How to pass school buses; and
  • Other fundamental rules of the road.

2. What unsafe or illegal traffic behaviors are being engaged in at identified intersections, including risky behavior that does not result in traffic crashes.

The successful approach will make the information collected easily accessible and provide user-friendly ways to aggregate, visualize and analyze the data. Furthermore, the chosen vendor should provide a methodology which can be replicated by a third party to derive performance assessments for future traffic safety initiatives.

 

Award:

The winning solution provider will be awarded $32,000 to implement the proposal.

 

Submission Guidelines:  

Please articulate your solution as you see fit but in less than 5,000 words and in under 10 pages/slides. How you use the up to 5,000 words and fill up to 10 pages/slides is entirely up to you.

We do not want to prescribe how to go about organizing this project. Vendors are encouraged to share creative and innovative proposals. That being said, a sample submission template could look like the following:

Introducing Your Solution

Summary

Summarize your solution in one or two sentences.

Short description

Give a one-paragraph overview of your approach and how it works.

Value proposition (answer should focus on either one or both of the questions)

How will your approach capture accurate information on gaps in traffic safety knowledge amongst all street users (pedestrians, drivers, cyclists, etc.) ?

How will you approach capture information on the dangerous traffic behaviors that people engage in at intersections?

Some More Detail

Development

What additional support will you need from the City to develop your project? E.g. access to data sources, consultations with agencies experts and community leaders, software, etc.

Can your methodology be easily replicated?

Can your solution aggregate and visualize the data collected?

Implementing your solution

Would your solution require infrastructural support?

How would your solution operate day to day?

What would be the key hurdles and risks to successfully establishing your solution? How would you overcome these?

Please send proposals to Ema Yamamoto with the subject title “Traffic Safety Submission – First Name, Last Name” to Ema Yamamoto at Ema.Yamamoto@phila.gov by Wednesday 12/23/15 at 5:00 PM EST.

We appreciate that this is a very short turnaround. We are working within the confines of a grant agreement and need to have this occur on the posted timeline to ensure we do not lose the funding. Thank you in advance for your understanding.

We hope to select a vendor promptly, and begin the work early in 2016.

 

Additional Questions:

Please post any questions as a comment below this solicitation on bigideasphl.com so that additional information will be available for all potential submitters to review. Any questions sent via email will be directed back to the comment section on bigideasphl.com

 

Background:

This project is funded by the Bloomberg Philanthropies as part of FastFWD. FastFWD was created through the City of Philadelphia’s participation in the Bloomberg Philanthropies’ Mayors Challenge, a competition to inspire American cities to generate innovative ideas that solve major challenges and improve city life. It included partnerships with GoodCompany Group and the Wharton Social Impact Initiative. FastFWD is an accelerator for promising social impact entrepreneurs that sought to create an onramp for innovation in City government through procurement.

This challenge has been developed with the support of Citymart. Citymart transforms the way cities solve problems, connecting them with new ideas through open challenges to entrepreneurs and citizens.   Philadelphia and Citymart are working together to run a series of open challenges to pave the way for future innovations in government policy and practice.

 

Program Manager for Innovation Management, City of Philadelphia Office of Innovation & Technology

Posted in Consulting, General Tagged with: , , ,
15 comments on “Closed-Seeking creative research on Philadelphians’ traffic knowledge and behavior
  1. Ema Yamamoto says:

    Below is a question received via email:
    Q: “In regards to points 1 and 2 in the description, I assume that for part of this project would involve collecting the data? I’m wondering whether the city already has a dataset of this nature, or if data collection would be necessary for this project.”

    A: You are correct, the selected vendor would be the one collecting or procuring the data. The City does not have a current dataset of this nature.

  2. Ema Yamamoto says:

    Below is a question received via email:
    Q: “What is the geographic scope of the project? For instance, if an organization has a limited geographic footprint (e.g. a mandated service area boundary), would they be eligible for this opportunity? In particular, when the RFP mentions “identified intersections,” are those intersections already identified, or would the successful applicant work with the City to identify those locations, in which case could they be concentrated in a particular area of the city?”

    A: The geographic scope is citywide. If an organization has a limited geographic scope, they are more than welcome to apply, however, they would need to be able to conduct work within and outside their geographic boundaries or perhaps partner with another organization with a larger scope. Regarding the intersections, they have not yet been selected – we hope to select the intersections taking into account a number of considerations. Considerations could include: geographic diversity, complexity, type of traffic control device. If the selected solution has technological requirements or minimums to the selection of intersections, that will also be taken into consideration.

  3. Ema Yamamoto says:

    Below is a question received via email:
    Q:”[Do] you have any deadline in terms of time for the 23rd?”

    A: Yes, all proposals must be submitted by 5pm Eastern on 12/23 to be considered.

  4. Question says:

    What is the time frame for completing the scope of work? We can anticipate the work would begin in early 2016. When do you require a final product?

    • Ema Yamamoto says:

      The funder requires a payment schedule in the scope of work for invoices to be paid within the first six months of 2016. That being said, as you see fit, please propose the time frame needed to implement your solution.

  5. Question says:

    Does the city have a sample frame that can be used for a survey? That is, does the city have a database with a list of addresses, phone numbers, and/or email addresses of Philadelphians?

    • Ema Yamamoto says:

      No – if a survey is to be implemented, we would ask the vendor to conduct recruitment and/or purchase the needed contact information data.

      There is, however, data on Open Data Philly on Property Assessments which includes a property owner’s name and mailing address. This data is available here: https://www.opendataphilly.org/dataset/opa-property-assessments
      This data does not include information on individuals living in a property who are not the owner (renters, for example).

  6. Question says:

    Do you have a final product requirement? Do you require a final written report?

    • Ema Yamamoto says:

      The only requirement is that the information collected be easily accessible and provide user-friendly ways to aggregate, visualize and analyze the data. If you would like to propose a final written report as part of your solution, you are more than welcome to do so.

  7. Susancd says:

    Approximately how many intersections do you expect will be identified for data collection and analysis?

  8. 1) In order to make the street user data useful for the City, is an objective to analyze specific sub-audiences as well? For example, comparing familiarity of traffic rules by gender, age, neighborhood etc.?
    2) Once the City has the data in easily-accessible / user-friendly format, what does “success” look like for the City moving forward?
    3) Given the intersections have not yet been selected, is the City planning on selecting them before collecting data or is it planning on using the data to help select the intersections?

    • Ema Yamamoto says:

      1) The applicant is welcome to propose this functionality as part of the solution submitted for consideration.

      2) Success in terms of this project is to provide the City with the information collected in an easily accessible manner and provide user-friendly ways to aggregate, visualize and analyze the data and that the solution’s methodology can be replicated by a third party to derive performance assessments for future traffic safety initiatives. Moving forward, definitions of success will depend partially on the information gathered in this project.

      3) The City prefers to work with the successful vendor to select intersections prior to collecting the data given a solution’s technological limitations and the City’s desire for a diverse set of intersections. However, unforeseen circumstances can come up and the original intersections could change during the project.

  9. Ema Yamamoto says:

    Below is a question received via email:
    Q: “As my team and I are discussing the RFP, the question’s come up as to whether or not we would be able to access directly the city’s live traffic cameras – any info on how this would potentially work?”

    A: As you see fit, please propose the technology requirements you would need the City to provide in order to carry out your solution or the type of equipment you would like to provide to carry out your solution. If a particular vendor is selected with limitations to type and location of intersections due to technology, we will work with the vendor to select intersections.

  10. Ema Yamamoto says:

    Below is a question received via email:
    Q: “What does the city want to cover with $32k. Do they want a software or hardware? And if it’s a software they are thinking if there are any others additional costs for further analysis of data, is there a possibility to get more money from the city in the future for that?”

    A: Please propose the solution (software, hardware, or other) that you believe will answer the objective of this RFP – to collect data around either one or both of the following:

    1. What traffic rules and regulations Philadelphians do and do not understand. The City is interested in learning if Philadelphians are familiar with the following:

    The citywide speed limit;
    How to act around different types of bicycle infrastructure;
    The importance of yielding to pedestrians;
    How to pass school buses; and
    Other fundamental rules of the road.

    2. What unsafe or illegal traffic behaviors are being engaged in at identified intersections, including risky behavior that does not result in traffic crashes.

    In addition, the proposed solution should make the information collected easily accessible and provide user-friendly ways to aggregate, visualize and analyze the data. Furthermore, the chosen vendor should provide a methodology which can be replicated by a third party to derive performance assessments for future traffic safety initiatives.

    Regarding additional funding – this is the only funding available at this point in time.

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